Category Archives: Clarinet Accessories

Explore our blog for the latest tips, reviews, and guides on essential clarinet accessories. Whether you’re searching for the best reeds, mouthpieces, tuners, or maintenance tools, our expert insights and recommendations will help you find the perfect gear to enhance your playing experience. Stay informed and keep your clarinet in top condition with our comprehensive accessory guides.

Clarinet Mouthpiece Table Finish: Tone, Response & Care Explained

/* Martin Freres Content Styles */ .mf-answer-target { background: linear-gradient(135deg, #f8f9fa 0%, #e9ecef 100%); border-left: 4px solid #2c5282; padding: 1.5rem; margin: 1.5rem 0 2rem 0; border-radius: 0 8px 8px 0; font-size: 1.1rem; line-height: 1.7; } .mf-answer-target strong:first-child { color: #2c5282; display: block; margin-bottom: 0.5rem; } .mf-stat-box { background: #fffbeb; border: 1px solid #f59e0b; border-radius: 8px; padding: 1.25rem; margin: 1.5rem 0; font-size: 0.95rem; } .mf-stat-box sup { color: #6b7280; font-size: 0.75rem; } .mf-field-note { background: #f0fdf4; border-left: 4px solid #16a34a; padding: 1.25rem; margin: 1.5rem 0; border-radius: 0 8px 8px 0; font-style: italic; } .mf-field-note strong { color: #16a34a; font-style: normal; } .mf-toc { background: #f8fafc; border: 1px solid #e2e8f0; border-radius: 8px; padding: 1.5rem; margin: 1.5rem 0 2rem 0; } .mf-toc h4 { margin: 0 0 1rem 0; color: #334155; font-size: 1rem; } .mf-toc ul { list-style: none; padding: 0; margin: 0; } .mf-toc li { padding: 0.35rem 0; border-bottom: 1px solid #e2e8f0; } .mf-toc li:last-child { border-bottom: none; } .mf-toc a { color: #2563eb; text-decoration: none; } .mf-toc a:hover { text-decoration: underline; } /* Spacing between sections */ article h2, .entry-content h2, .post-content h2 { margin-top: 3rem; margin-bottom: 1.25rem; padding-top: 1rem; } article p, .entry-content p, .post-content p { margin-bottom: 1.25rem; line-height: 1.8; } article h3, .entry-content h3, .post-content h3 { margin-top: 2rem; margin-bottom: 1rem; } article ul, .entry-content ul, .post-content ul { margin-bottom: 1.5rem; } article li, .entry-content li, .post-content li { margin-bottom: 0.5rem; line-height: 1.7; } .mf-answer-target + nav.mf-toc { margin-top: 2rem; } nav.mf-toc + h2 { margin-top: 2.5rem; } .mf-stat-box, .mf-field-note { margin: 2rem 0; }

The clarinet mouthpiece table finish is the texture and polish of the flat surface where the reed contacts the mouthpiece. It affects the reed seal, vibration, response, and tonal color by altering friction and microscopic air gaps between the reed and table. A precise, stable finish improves consistency, articulation clarity, and control across registers. ...  read more

Clarinet Mouthpiece Baffle: Shape, Height, and How It Changes Your Sound

/* Martin Freres Content Styles */ .mf-answer-target { background: linear-gradient(135deg, #f8f9fa 0%, #e9ecef 100%); border-left: 4px solid #2c5282; padding: 1.5rem; margin: 1.5rem 0 2rem 0; border-radius: 0 8px 8px 0; font-size: 1.1rem; line-height: 1.7; } .mf-answer-target strong:first-child { color: #2c5282; display: block; margin-bottom: 0.5rem; } .mf-stat-box { background: #fffbeb; border: 1px solid #f59e0b; border-radius: 8px; padding: 1.25rem; margin: 1.5rem 0; font-size: 0.95rem; } .mf-stat-box sup { color: #6b7280; font-size: 0.75rem; } .mf-field-note { background: #f0fdf4; border-left: 4px solid #16a34a; padding: 1.25rem; margin: 1.5rem 0; border-radius: 0 8px 8px 0; font-style: italic; } .mf-field-note strong { color: #16a34a; font-style: normal; } .mf-toc { background: #f8fafc; border: 1px solid #e2e8f0; border-radius: 8px; padding: 1.5rem; margin: 1.5rem 0 2rem 0; } .mf-toc h4 { margin: 0 0 1rem 0; color: #334155; font-size: 1rem; } .mf-toc ul { list-style: none; padding: 0; margin: 0; } .mf-toc li { padding: 0.35rem 0; border-bottom: 1px solid #e2e8f0; } .mf-toc li:last-child { border-bottom: none; } .mf-toc a { color: #2563eb; text-decoration: none; } .mf-toc a:hover { text-decoration: underline; } /* Spacing between sections */ article h2, .entry-content h2, .post-content h2 { margin-top: 3rem; margin-bottom: 1.25rem; padding-top: 1rem; } article p, .entry-content p, .post-content p { margin-bottom: 1.25rem; line-height: 1.8; } article h3, .entry-content h3, .post-content h3 { margin-top: 2rem; margin-bottom: 1rem; } article ul, .entry-content ul, .post-content ul { margin-bottom: 1.5rem; } article li, .entry-content li, .post-content li { margin-bottom: 0.5rem; line-height: 1.7; } .mf-answer-target + nav.mf-toc { margin-top: 2rem; } nav.mf-toc + h2 { margin-top: 2.5rem; } .mf-stat-box, .mf-field-note { margin: 2rem 0; }

A clarinet mouthpiece baffle is the internal ramp-like area that shapes airflow. Higher baffles create a brighter, more focused tone and greater projection, while lower baffles yield a warmer, rounder sound. You can test this by playing the same passage on several mouthpieces and keeping each mouthpiece clean so build-up does not mute the baffle's effect. ...  read more

Clarinet Ligature Plating: Tone, Maintenance & Playability Guide

/* Martin Freres Content Styles */ .mf-answer-target { background: linear-gradient(135deg, #f8f9fa 0%, #e9ecef 100%); border-left: 4px solid #2c5282; padding: 1.5rem; margin: 1.5rem 0 2rem 0; border-radius: 0 8px 8px 0; font-size: 1.1rem; line-height: 1.7; } .mf-answer-target strong:first-child { color: #2c5282; display: block; margin-bottom: 0.5rem; } .mf-stat-box { background: #fffbeb; border: 1px solid #f59e0b; border-radius: 8px; padding: 1.25rem; margin: 1.5rem 0; font-size: 0.95rem; } .mf-stat-box sup { color: #6b7280; font-size: 0.75rem; } .mf-field-note { background: #f0fdf4; border-left: 4px solid #16a34a; padding: 1.25rem; margin: 1.5rem 0; border-radius: 0 8px 8px 0; font-style: italic; } .mf-field-note strong { color: #16a34a; font-style: normal; } .mf-toc { background: #f8fafc; border: 1px solid #e2e8f0; border-radius: 8px; padding: 1.5rem; margin: 1.5rem 0 2rem 0; } .mf-toc h4 { margin: 0 0 1rem 0; color: #334155; font-size: 1rem; } .mf-toc ul { list-style: none; padding: 0; margin: 0; } .mf-toc li { padding: 0.35rem 0; border-bottom: 1px solid #e2e8f0; } .mf-toc li:last-child { border-bottom: none; } .mf-toc a { color: #2563eb; text-decoration: none; } .mf-toc a:hover { text-decoration: underline; } /* Spacing between sections */ article h2, .entry-content h2, .post-content h2 { margin-top: 3rem; margin-bottom: 1.25rem; padding-top: 1rem; } article p, .entry-content p, .post-content p { margin-bottom: 1.25rem; line-height: 1.8; } article h3, .entry-content h3, .post-content h3 { margin-top: 2rem; margin-bottom: 1rem; } article ul, .entry-content ul, .post-content ul { margin-bottom: 1.5rem; } article li, .entry-content li, .post-content li { margin-bottom: 0.5rem; line-height: 1.7; } .mf-answer-target + nav.mf-toc { margin-top: 2rem; } nav.mf-toc + h2 { margin-top: 2.5rem; } .mf-stat-box, .mf-field-note { margin: 2rem 0; }

Common clarinet ligature plating options include silver, gold, matte finishes, copper, and brass. Silver tends to sound bright and clear, gold warm and rich, matte darker and modern, copper warm and characterful, and brass bright and durable. Each plating needs tailored maintenance: gentle wiping after playing, non-abrasive cleaners, and dry, anti-tarnish storage. ...  read more

Clarinet Ligature Weight Comparison: Tone, Response & Material Guide

/* Martin Freres Content Styles */ .mf-answer-target { background: linear-gradient(135deg, #f8f9fa 0%, #e9ecef 100%); border-left: 4px solid #2c5282; padding: 1.5rem; margin: 1.5rem 0 2rem 0; border-radius: 0 8px 8px 0; font-size: 1.1rem; line-height: 1.7; } .mf-answer-target strong:first-child { color: #2c5282; display: block; margin-bottom: 0.5rem; } .mf-stat-box { background: #fffbeb; border: 1px solid #f59e0b; border-radius: 8px; padding: 1.25rem; margin: 1.5rem 0; font-size: 0.95rem; } .mf-stat-box sup { color: #6b7280; font-size: 0.75rem; } .mf-field-note { background: #f0fdf4; border-left: 4px solid #16a34a; padding: 1.25rem; margin: 1.5rem 0; border-radius: 0 8px 8px 0; font-style: italic; } .mf-field-note strong { color: #16a34a; font-style: normal; } .mf-toc { background: #f8fafc; border: 1px solid #e2e8f0; border-radius: 8px; padding: 1.5rem; margin: 1.5rem 0 2rem 0; } .mf-toc h4 { margin: 0 0 1rem 0; color: #334155; font-size: 1rem; } .mf-toc ul { list-style: none; padding: 0; margin: 0; } .mf-toc li { padding: 0.35rem 0; border-bottom: 1px solid #e2e8f0; } .mf-toc li:last-child { border-bottom: none; } .mf-toc a { color: #2563eb; text-decoration: none; } .mf-toc a:hover { text-decoration: underline; } /* Spacing between sections */ article h2, .entry-content h2, .post-content h2 { margin-top: 3rem; margin-bottom: 1.25rem; padding-top: 1rem; } article p, .entry-content p, .post-content p { margin-bottom: 1.25rem; line-height: 1.8; } article h3, .entry-content h3, .post-content h3 { margin-top: 2rem; margin-bottom: 1rem; } article ul, .entry-content ul, .post-content ul { margin-bottom: 1.5rem; } article li, .entry-content li, .post-content li { margin-bottom: 0.5rem; line-height: 1.7; } .mf-answer-target + nav.mf-toc { margin-top: 2rem; } nav.mf-toc + h2 { margin-top: 2.5rem; } .mf-stat-box, .mf-field-note { margin: 2rem 0; }

Ligature weight affects tone and response: heavier metal ligatures tend to produce a brighter, more projecting sound and greater resonance; lighter leather ligatures generally produce a warmer, rounder tone with increased flexibility; synthetic options fall between both and offer consistent durability. Choose by matching ligature weight to your mouthpiece/reed setup, repertoire, and breath support. ...  read more

Clarinet Case Interior Padding: Materials, Protection & Care Guide

/* Martin Freres Content Styles */ .mf-answer-target { background: linear-gradient(135deg, #f8f9fa 0%, #e9ecef 100%); border-left: 4px solid #2c5282; padding: 1.5rem; margin: 1.5rem 0 2rem 0; border-radius: 0 8px 8px 0; font-size: 1.1rem; line-height: 1.7; } .mf-answer-target strong:first-child { color: #2c5282; display: block; margin-bottom: 0.5rem; } .mf-stat-box { background: #fffbeb; border: 1px solid #f59e0b; border-radius: 8px; padding: 1.25rem; margin: 1.5rem 0; font-size: 0.95rem; } .mf-stat-box sup { color: #6b7280; font-size: 0.75rem; } .mf-field-note { background: #f0fdf4; border-left: 4px solid #16a34a; padding: 1.25rem; margin: 1.5rem 0; border-radius: 0 8px 8px 0; font-style: italic; } .mf-field-note strong { color: #16a34a; font-style: normal; } .mf-toc { background: #f8fafc; border: 1px solid #e2e8f0; border-radius: 8px; padding: 1.5rem; margin: 1.5rem 0 2rem 0; } .mf-toc h4 { margin: 0 0 1rem 0; color: #334155; font-size: 1rem; } .mf-toc ul { list-style: none; padding: 0; margin: 0; } .mf-toc li { padding: 0.35rem 0; border-bottom: 1px solid #e2e8f0; } .mf-toc li:last-child { border-bottom: none; } .mf-toc a { color: #2563eb; text-decoration: none; } .mf-toc a:hover { text-decoration: underline; } /* Spacing between sections */ article h2, .entry-content h2, .post-content h2 { margin-top: 3rem; margin-bottom: 1.25rem; padding-top: 1rem; } article p, .entry-content p, .post-content p { margin-bottom: 1.25rem; line-height: 1.8; } article h3, .entry-content h3, .post-content h3 { margin-top: 2rem; margin-bottom: 1rem; } article ul, .entry-content ul, .post-content ul { margin-bottom: 1.5rem; } article li, .entry-content li, .post-content li { margin-bottom: 0.5rem; line-height: 1.7; } .mf-answer-target + nav.mf-toc { margin-top: 2rem; } nav.mf-toc + h2 { margin-top: 2.5rem; } .mf-stat-box, .mf-field-note { margin: 2rem 0; }

Clarinet case interior padding is the cushioning material inside a case designed to protect the instrument from shock, abrasion, and moisture. Ideal padding uses high-density closed-cell foam (around 20-50 kg/m3) for shock resistance plus a soft fleece lining for finish protection, a snug fit to prevent movement, and moisture-management features such as ventilation or silica pockets. ...  read more

Clarinet Case Weight: Protection, Comfort, and Smart Transport Choices

/* Martin Freres Content Styles */ .mf-answer-target { background: linear-gradient(135deg, #f8f9fa 0%, #e9ecef 100%); border-left: 4px solid #2c5282; padding: 1.5rem; margin: 1.5rem 0 2rem 0; border-radius: 0 8px 8px 0; font-size: 1.1rem; line-height: 1.7; } .mf-answer-target strong:first-child { color: #2c5282; display: block; margin-bottom: 0.5rem; } .mf-stat-box { background: #fffbeb; border: 1px solid #f59e0b; border-radius: 8px; padding: 1.25rem; margin: 1.5rem 0; font-size: 0.95rem; } .mf-stat-box sup { color: #6b7280; font-size: 0.75rem; } .mf-field-note { background: #f0fdf4; border-left: 4px solid #16a34a; padding: 1.25rem; margin: 1.5rem 0; border-radius: 0 8px 8px 0; font-style: italic; } .mf-field-note strong { color: #16a34a; font-style: normal; } .mf-toc { background: #f8fafc; border: 1px solid #e2e8f0; border-radius: 8px; padding: 1.5rem; margin: 1.5rem 0 2rem 0; } .mf-toc h4 { margin: 0 0 1rem 0; color: #334155; font-size: 1rem; } .mf-toc ul { list-style: none; padding: 0; margin: 0; } .mf-toc li { padding: 0.35rem 0; border-bottom: 1px solid #e2e8f0; } .mf-toc li:last-child { border-bottom: none; } .mf-toc a { color: #2563eb; text-decoration: none; } .mf-toc a:hover { text-decoration: underline; } /* Spacing between sections */ article h2, .entry-content h2, .post-content h2 { margin-top: 3rem; margin-bottom: 1.25rem; padding-top: 1rem; } article p, .entry-content p, .post-content p { margin-bottom: 1.25rem; line-height: 1.8; } article h3, .entry-content h3, .post-content h3 { margin-top: 2rem; margin-bottom: 1rem; } article ul, .entry-content ul, .post-content ul { margin-bottom: 1.5rem; } article li, .entry-content li, .post-content li { margin-bottom: 0.5rem; line-height: 1.7; } .mf-answer-target + nav.mf-toc { margin-top: 2rem; } nav.mf-toc + h2 { margin-top: 2.5rem; } .mf-stat-box, .mf-field-note { margin: 2rem 0; }

How much should a clarinet case weigh? For most players, a clarinet case in the 3 to 7 pound range (about 1.4 to 3.2 kg), including the instrument, balances protection and portability. Lighter soft or plastic cases suit short commutes, while sturdier fiberglass or Karbon shells protect better. Prioritize even weight distribution, padded straps, and, for heavier setups, wheels to reduce back and shoulder strain. ...  read more

Clarinet Mouthpiece Facing Curve: Complete Guide to Sound and Playability

/* Martin Freres Content Styles */ .mf-answer-target { background: linear-gradient(135deg, #f8f9fa 0%, #e9ecef 100%); border-left: 4px solid #2c5282; padding: 1.5rem; margin: 1.5rem 0 2rem 0; border-radius: 0 8px 8px 0; font-size: 1.1rem; line-height: 1.7; } .mf-answer-target strong:first-child { color: #2c5282; display: block; margin-bottom: 0.5rem; } .mf-stat-box { background: #fffbeb; border: 1px solid #f59e0b; border-radius: 8px; padding: 1.25rem; margin: 1.5rem 0; font-size: 0.95rem; } .mf-stat-box sup { color: #6b7280; font-size: 0.75rem; } .mf-field-note { background: #f0fdf4; border-left: 4px solid #16a34a; padding: 1.25rem; margin: 1.5rem 0; border-radius: 0 8px 8px 0; font-style: italic; } .mf-field-note strong { color: #16a34a; font-style: normal; } .mf-toc { background: #f8fafc; border: 1px solid #e2e8f0; border-radius: 8px; padding: 1.5rem; margin: 1.5rem 0 2rem 0; } .mf-toc h4 { margin: 0 0 1rem 0; color: #334155; font-size: 1rem; } .mf-toc ul { list-style: none; padding: 0; margin: 0; } .mf-toc li { padding: 0.35rem 0; border-bottom: 1px solid #e2e8f0; } .mf-toc li:last-child { border-bottom: none; } .mf-toc a { color: #2563eb; text-decoration: none; } .mf-toc a:hover { text-decoration: underline; } /* Spacing between sections */ article h2, .entry-content h2, .post-content h2 { margin-top: 3rem; margin-bottom: 1.25rem; padding-top: 1rem; } article p, .entry-content p, .post-content p { margin-bottom: 1.25rem; line-height: 1.8; } article h3, .entry-content h3, .post-content h3 { margin-top: 2rem; margin-bottom: 1rem; } article ul, .entry-content ul, .post-content ul { margin-bottom: 1.5rem; } article li, .entry-content li, .post-content li { margin-bottom: 0.5rem; line-height: 1.7; } .mf-answer-target + nav.mf-toc { margin-top: 2rem; } nav.mf-toc + h2 { margin-top: 2.5rem; } .mf-stat-box, .mf-field-note { margin: 2rem 0; }

The facing curve is the shaped arc from the mouthpiece tip to the table that controls how the reed vibrates. Shorter facings usually give faster response and a brighter tone, while longer facings offer more control and flexibility, especially in the low register. Medium facings balance response, tone color, and dynamic range for most players. ...  read more

Clarinet Case Zipper Quality: How To Choose, Maintain, And Avoid Failures

/* Martin Freres Content Styles */ .mf-answer-target { background: linear-gradient(135deg, #f8f9fa 0%, #e9ecef 100%); border-left: 4px solid #2c5282; padding: 1.5rem; margin: 1.5rem 0 2rem 0; border-radius: 0 8px 8px 0; font-size: 1.1rem; line-height: 1.7; } .mf-answer-target strong:first-child { color: #2c5282; display: block; margin-bottom: 0.5rem; } .mf-stat-box { background: #fffbeb; border: 1px solid #f59e0b; border-radius: 8px; padding: 1.25rem; margin: 1.5rem 0; font-size: 0.95rem; } .mf-stat-box sup { color: #6b7280; font-size: 0.75rem; } .mf-field-note { background: #f0fdf4; border-left: 4px solid #16a34a; padding: 1.25rem; margin: 1.5rem 0; border-radius: 0 8px 8px 0; font-style: italic; } .mf-field-note strong { color: #16a34a; font-style: normal; } .mf-toc { background: #f8fafc; border: 1px solid #e2e8f0; border-radius: 8px; padding: 1.5rem; margin: 1.5rem 0 2rem 0; } .mf-toc h4 { margin: 0 0 1rem 0; color: #334155; font-size: 1rem; } .mf-toc ul { list-style: none; padding: 0; margin: 0; } .mf-toc li { padding: 0.35rem 0; border-bottom: 1px solid #e2e8f0; } .mf-toc li:last-child { border-bottom: none; } .mf-toc a { color: #2563eb; text-decoration: none; } .mf-toc a:hover { text-decoration: underline; } /* Spacing between sections */ article h2, .entry-content h2, .post-content h2 { margin-top: 3rem; margin-bottom: 1.25rem; padding-top: 1rem; } article p, .entry-content p, .post-content p { margin-bottom: 1.25rem; line-height: 1.8; } article h3, .entry-content h3, .post-content h3 { margin-top: 2rem; margin-bottom: 1rem; } article ul, .entry-content ul, .post-content ul { margin-bottom: 1.5rem; } article li, .entry-content li, .post-content li { margin-bottom: 0.5rem; line-height: 1.7; } .mf-answer-target + nav.mf-toc { margin-top: 2rem; } nav.mf-toc + h2 { margin-top: 2.5rem; } .mf-stat-box, .mf-field-note { margin: 2rem 0; }

Clarinet case zipper quality refers to the material, construction, and finish of the zipper system that secures a case. A high-quality zipper, usually metal or heavy-duty coil with double sliders, reinforced stitching, and corrosion-resistant finishes, ensures smooth operation, limits exposure to impacts and moisture, and lowers the risk of accidental instrument damage. ...  read more

Clarinet Case Temperature Resistance: Safe Ranges, Materials & Protection

/* Martin Freres Content Styles */ .mf-answer-target { background: linear-gradient(135deg, #f8f9fa 0%, #e9ecef 100%); border-left: 4px solid #2c5282; padding: 1.5rem; margin: 1.5rem 0 2rem 0; border-radius: 0 8px 8px 0; font-size: 1.1rem; line-height: 1.7; } .mf-answer-target strong:first-child { color: #2c5282; display: block; margin-bottom: 0.5rem; } .mf-stat-box { background: #fffbeb; border: 1px solid #f59e0b; border-radius: 8px; padding: 1.25rem; margin: 1.5rem 0; font-size: 0.95rem; } .mf-stat-box sup { color: #6b7280; font-size: 0.75rem; } .mf-field-note { background: #f0fdf4; border-left: 4px solid #16a34a; padding: 1.25rem; margin: 1.5rem 0; border-radius: 0 8px 8px 0; font-style: italic; } .mf-field-note strong { color: #16a34a; font-style: normal; } .mf-toc { background: #f8fafc; border: 1px solid #e2e8f0; border-radius: 8px; padding: 1.5rem; margin: 1.5rem 0 2rem 0; } .mf-toc h4 { margin: 0 0 1rem 0; color: #334155; font-size: 1rem; } .mf-toc ul { list-style: none; padding: 0; margin: 0; } .mf-toc li { padding: 0.35rem 0; border-bottom: 1px solid #e2e8f0; } .mf-toc li:last-child { border-bottom: none; } .mf-toc a { color: #2563eb; text-decoration: none; } .mf-toc a:hover { text-decoration: underline; } /* Spacing between sections */ article h2, .entry-content h2, .post-content h2 { margin-top: 3rem; margin-bottom: 1.25rem; padding-top: 1rem; } article p, .entry-content p, .post-content p { margin-bottom: 1.25rem; line-height: 1.8; } article h3, .entry-content h3, .post-content h3 { margin-top: 2rem; margin-bottom: 1rem; } article ul, .entry-content ul, .post-content ul { margin-bottom: 1.5rem; } article li, .entry-content li, .post-content li { margin-bottom: 0.5rem; line-height: 1.7; } .mf-answer-target + nav.mf-toc { margin-top: 2rem; } nav.mf-toc + h2 { margin-top: 2.5rem; } .mf-stat-box, .mf-field-note { margin: 2rem 0; }

Keep your clarinet between 60°F and 75°F; use a case with thermal insulation (ABS, fiberglass or lined hardshell), avoid leaving the instrument in direct sun or a hot car, and allow gradual acclimation after temperature exposure. Open the case slowly and let the clarinet warm or cool for at least 30 to 60 minutes before playing. ...  read more

Exploring Clarinet Reed Strength and Its Impact on Tone with Martin Freres Insights

The Impact of Clarinet Reed Strength on Tone

When you're playing the clarinet, the reed strength can make a world of difference. It's not just about the notes; it's about the vibe and feel you bring to the music. Ever tried playing on a reed that felt like a brick? Right! It's a whole different ball game. Reed strength is one of those things that can totally transform your tone. So, let's break it down and see why it matters, shall we? ...  read more